Alexandre Gama, Advertising And Business Professional

Alexandre Gama is a Brazilian businessman and advertiser. He is the founder and CEO of Neogama one of the largest advertising agencies in Brazil. Gama was at the forefront of global communications agencies when he was Chief Executive Creative Officer of BBH.

Alexandre Gama began his advertising career in 1982 at the Standart Ogilvy agency, where he worked as a writer. In 1990, he moved on to copywrite for DM9. Gama stayed at DM9 for years where he was the most awarded writer in Brazil. Gamma also worked for Almap BBDO as a partner and vice President of Creation and the Young & Rubicam Company where he served as President and CEO in 1996.

In 1999 Alexandre Gama left Young & Rubicam to set up his own agency, Neogama. Neogama grew rapidly in its first 3 years. It was the first Brazilian advertising agency to win a Lion at the Cannes Film Festival in its first year. In 2002, Neogama was selected Agency of the Year by the Meio & Mensagem newspaper. At the time it was the youngest agency to ever win the prize. In 2003, Neogama went on to be the first Brazilian agency to win two Golden Lions at the Cannes in the same year.





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