Reputation Management Is Important

An ancient Jewish King once observed, “A good name is better than riches.” Many people today regret the fact that certain information was posted online by themselves when they were younger. Whenever it is time to get a job, their employer googles their name, and sees them dancing around drunk at a teenage party. Forbes notes that this problem can cost a lot. “We may have little control over the way we appear on the internet,” says Carolyn O’Hara, writing for Forbes.
In order to gain control of our online identity, it behooves us to look at the major websites that employers search when they are researching your background. One of the big challenges is similar names. If Bob the Butcher has more web content then Bob the Salesman, Bob the Salesman might be confused with Bob the Butcher, and not get his coveted job with the giant wireless network company. Try to eliminate confusion by including your middle name in online content.

Another thing you can do is maximize positive info that is available about you online. The major global websites are Google, Facebook, Amazon, Wikipedia, Youtube, Baidu, LinkedIn, Twitter, and Yahoo. Make sure that how you appear on these sites is accurate. Do not inflate your image, and do not let Bob the Butcher steal your good name. You can write blogs describing what you do. This will help people get to know you.

Another good way to increase your reputation is start an account with Quora. Quora is a popular question and answer website where experts can supply information in their field. This is a good way to forge contacts in your community.

Forbes notes that it is often hard to control who gets a hold of your good name. Many people judge you based on what you look like online. This has led to some companies being started to help people manage their online image. These companies try to get bad stuff off the front page of Google so that people do not confuse you with Bob the Butcher. And if you were Bob the Butcher, these reputation management companies can help bury your past mistakes.