Status Labs Online Reputation Mangement

HOW TO CREATE THE BEST PR PITCH

Those who work in PR understand this. You have to nail the client with a really great pitch; otherwise, it’s not going to work. Most people have the attention span of 5 minutes. After that, the person is pretty much gone. You have to keep them engaged. You have to give them a reason for working with you.

Below are some successful PR tips. These tips are good for both the beginner and the seasoned pro. It’s never too late to learn new tricks. You have, if you are going to keep up with the trends of today.

SEEK OUT YOUR COMPETITION

Put out calls to other journalists and PR specialists. See what types of pitches they will be using. The kiss of death is going in armed with the same sales pitch of your competitor. Sometimes the only way to know what to bring to the table, is to seek out your competition. Know what they will be doing, so you can go the opposite route.

EMAIL PITCHES

As with anything else in life, be clear and concise. Keep everything you do to the bare minimum. Your pitch should only be about 6 sentences. Use the press release tools. Include the WHY the client should choose you. Include an ending, make it brief. Include a call to action. Leave a place for the potential client to get in touch with you.

Always end your pitch with a question. It will give the person or company something to think over. If the person/ business is interested, they will get in touch with you. If not, you have lost nothing. At least the person/business knows you are out there, just in case the need is there.

ENGAGE, ENGAGE, ENGAGE

This includes more then just the email talk. Get to know a potential editor or publisher outside of work. Find him/her on social media. Send some stuff to them. Allow the person to get to know you first. Let your words do the talking. After this, then send an email.
If the person is truly interested, he/she will find a way to contact you. Don’t be pushy. This is also the kiss of death. Being pushy turns most people off.

GO ABOVE AND BEYOND

I’m not saying kiss their butt. You should make it worth their while. Extend yourself, but don’t go overboard. There is a difference between extending yourself and being taken advantage of. If you extend yourself in the proper fashion, that person might just work with you in the future.

WHAT IS YOUR STORY

This is important. The idea is not to sound like an ad. A true sales pitch will not come off looking/sounding like a sales pitch. In PR it’s all about the story. What is yours? Focus on selling you, the only way you can. If you sell an ad, you will be dead in the water. The public will not buy it.

STATUS LABS ONLINE REPUTATION MANAGEMENT

We are committed to providing the best possible customer service to our clients. We know what it takes to get the right PR on your side. Contact us today. we are here to help.

The Power Of Reviews Online – How Businesses Are Closing Down Because Of The Internet

Businesses everyday are dealing with new options to grow their businesses with the help of social media and newer ways to advertise. However, the new technology via the web can oftentimes prove to be bad for business. In today’s world, people have the option to research a business’s name and brand on Google, and this can allow for businesses to have people read everything about them with a simple search online. With the growth of review sites like Yelp and TripAdvisor, many companies are finding themselves losing business and even closing down because of reviews.

How Reviews Are Closing Businesses Down

Many brands are going out of business all because two or three people out down a horrible review of their business online. Yelp is a website online that let’s users share honest reviews of different stores, restaurants, and basically any commercial business. Users can rate between a one to a five star. Many people who are angry at the business will write down their anger towards the business in their review, and since Yelp is often visited, some businesses have closed down permanently because of the bad reviews written.

Not All Businesses Deserve Bad Reviews

The truth is that not all businesses deserve those bad reviews. They can sometimes just be people who are angry that things didn’t go their way when they visited the establishment. Other reviews are sometimes written by employees who got fired and didn’t enjoy their time working for the company.

This is why people like Darius Fisher have made it their mission to help business owners with these problems. Online reputation management is the service he provides, and it is basically managing and fixing the broken reputation businesses receive. If a company receives backlash either on a website or even in a Yelp review, there are ways not exactly to remove them, but simply improve how they stick out on the web. People may still read it, but the problem can be overcome with the right reputation management service. Darius understands the search engines like Google where most bad reviews may pop up, and he understands how to show the business as reputable despite the reviews.

Reputation management is the only way to make sure your business can maintain it’s overall image online. Some businesses receive messages from people stating they don’t want to visit their establishment because of a bad review or somebody stating a problem with the company. Know that any business can be saved with the help of somebody like Darius Fisher who has a team of experts who can provide reputation management services.