HOW TO CREATE THE BEST PR PITCH
Those who work in PR understand this. You have to nail the client with a really great pitch; otherwise, it’s not going to work. Most people have the attention span of 5 minutes. After that, the person is pretty much gone. You have to keep them engaged. You have to give them a reason for working with you.
Below are some successful PR tips. These tips are good for both the beginner and the seasoned pro. It’s never too late to learn new tricks. You have, if you are going to keep up with the trends of today.
SEEK OUT YOUR COMPETITION
Put out calls to other journalists and PR specialists. See what types of pitches they will be using. The kiss of death is going in armed with the same sales pitch of your competitor. Sometimes the only way to know what to bring to the table, is to seek out your competition. Know what they will be doing, so you can go the opposite route.
As with anything else in life, be clear and concise. Keep everything you do to the bare minimum. Your pitch should only be about 6 sentences. Use the press release tools. Include the WHY the client should choose you. Include an ending, make it brief. Include a call to action. Leave a place for the potential client to get in touch with you.
Always end your pitch with a question. It will give the person or company something to think over. If the person/ business is interested, they will get in touch with you. If not, you have lost nothing. At least the person/business knows you are out there, just in case the need is there.
ENGAGE, ENGAGE, ENGAGE
This includes more then just the email talk. Get to know a potential editor or publisher outside of work. Find him/her on social media. Send some stuff to them. Allow the person to get to know you first. Let your words do the talking. After this, then send an email.
If the person is truly interested, he/she will find a way to contact you. Don’t be pushy. This is also the kiss of death. Being pushy turns most people off.
GO ABOVE AND BEYOND
I’m not saying kiss their butt. You should make it worth their while. Extend yourself, but don’t go overboard. There is a difference between extending yourself and being taken advantage of. If you extend yourself in the proper fashion, that person might just work with you in the future.
WHAT IS YOUR STORY
This is important. The idea is not to sound like an ad. A true sales pitch will not come off looking/sounding like a sales pitch. In PR it’s all about the story. What is yours? Focus on selling you, the only way you can. If you sell an ad, you will be dead in the water. The public will not buy it.
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