Beneful is a dog food company that is owned by Nestle Purina Petcare. The company has been producing food for the market since 2001. Consumers can choose from Beneful dry dog food, wet dog food or dog treats. Each of those categories then has plenty of recipe options. Consumers will be able to choose from ingredient combinations like chicken, tomato, wile rice and carrots and beef, carrots, barley and peas.
In each Beneful packet, there is also a variety of shapes and sizes of food. There are some pieces that are thick and chunky and other pieces are thin and crispy. All of the ingredients in every box of food of snacks has freshness ensured. Purinastore’s Beneful does this through a tracking system. They track every ingredient from when it arrives at the factory to when it is sold on a store shelf.
The latest trends in the Beneful pet food industry were described in an article by the Daily Herald. In the article, the President of the Puro Research Group, George Puro, stated that all of the dog food companies are just trying to come up with the next innovation that pet owners have to have. One of the popular innovations that is starting to take off is that pets should eat like their owners. The innovation seems to be working as the sale of premium pet food has shot up to 10.5 billion dollars. This is an increase of 45 percent since 2009.
Blue Buffalo, one of the big innovators in the industry is utilizing this trend and analysts expect it to pay off with an expected revenue of 1 billion dollars. The company is known for making nutritious dog food with Rover’s chicken and lamb mixed into whole grains, vegetables and fruit. Some other companies, rather than innovate, are acquiring. Purina decided to buy Merrick Pet Care last year so that they could gain their title of certified organic. Purina now also gets to produce Merrick’s Backcountry line of interesting and popular recipes including Pacific Catch and Game Bird.