Andy Wirth Uses His Positive Attitude To Keep Squaw Valley Growing


Squaw Valley has long been one of the most well-respected ski destinations in the U.S. The area is loved because of its challenging slopes and high-end amenities. Squaw Valley Ski is not only one of the largest ski resorts in the United States, its standards are so high that this resort played host to the 1960 Winter Olympics. The iconic tram takes tourists from all over the world to the world-famous peaks. Over 600,000 people each year ski at Squaw Valley.

Squaw Valley has done an excellent job of living up to lofty standards under the watch of CEO Andy Wirth. Wirth has worked in the industry for most of his adult life, starting as an intern with Steamboat Ski and Resort Corporation in 1983. Over the years, he’s held almost every job imaginable. When Wirth became President and CEO one of the first things he did was oversee a $70 million upgrade to the resort. In 2011, he oversaw the acquisition of nearby Alpine Meadows. Skiers can now use passes at either resort, which is owned by the same investment fund. Wirth is also well-known for his positive thinking. In October of 2013, he suffered a horrific accident that saw his are torn completely off as the result of a particularly bad sky-diving accident. It was later reattached during grueling surgery. Wirth was forced to endure 23 more surgeries but still ended up making it back to work 50 days after the accident happened.

The major upgrade to Squaw Valley that happened under Wirth’s watch has transformed the resort into one of top ski destinations in the country. The 1960 Winter Olympics games were the first ever televised. This put Squaw Valley and U.S. skiing on the map. Squaw Valley has benefitted from a world-class reputation ever since. The new regime operating the resort have made a major investment that is drawing people there year-round. Even in the summer, there’s plenty to do. The iconic tram ride is famous for its views of a pristine area that has been well preserved and is a designated historic area. Squaw valley is different than most ski resorts in that major accommodations like a pool and hot tubs are located at the top of the peaks. The tram ride takes eager tourists to these uniquely located treasures. People can also hike from the so-called “high camp” where they’ll see the most impressive sights in California.